Chromat Celebrates Cellulite Through Empowering Humor
The empowering campaign is completed with creative ad agency Berlin Cameron. The body-positive swimsuit project aims to reinvent the dynamics at public pools. From the intolerance of food-shaming, ageism, and body policing to the acceptance of scars & stretch marks, body hair, and cellulite, Chromat’s wonderful initative taps into a wide range of diverse models.
Photo Credits: Chromat/Anastasia Garcia
Original Post: http://www.trendhunter.com/trends/bodypositive-swimsuit