Drinkable Potato Chips – Koike-Ya Debuts a Snack Innovation That Keeps Your Hands Grease-Free (TrendHunter.com)

Koike-Ya Debuts a Snack Innovation That Keeps Your Hands Grease-Free

Koike-ya is a Tokyo-based brand that has captured the attention of the Wallstreet Journal with a surprising snack innovation.

Digital cultures have fundamentally changed a lot of aspects of human behavior. As smartphone screens have become a permanent extension for on-the-go individuals, brands are looking to revolutionize products to fit the demands of the lifestyle. Koike-ya saw potential with a fan-favorite snack — potato chips.

Recognizing that tech-savvy nations cannot enjoy the popular snack without greasing up the screen of smart devices, the Japanese company sought out to find a viable solution. The snack innovation is dubbed ‘One Hand Chips’ and its contents come pre-mashed, rendering the treat drinkable.

Koike-ya’s product definitely carries immense comfort value for urban dwellers on-the-go.

Photo Credits: Koike-Ya

Original Post: http://www.trendhunter.com/trends/snack-innovation

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