The Rings Movie Marketers Pranked Unsuspecting Strangers
The promotion was set up in the TV section of the store, where several TVs played the Rings movie trailer on repeat. A store worker introduced people to the commercial and as they did, one of the TVs would slide up to reveal a girl wearing makeup and long hair in front of her face. Visitors to the store did not notice until the girl crawled through the hole she was sitting in, terrifying the people around her.
This movie promotion offers a unique and appropriate way to market Rings, offering both fear and humor for viewers to enjoy.
Original Post: http://www.trendhunter.com/trends/rings-movie