Forsman & Bodenfors Tackles the Question of Mona Lisa’s Smile
The marketing firm produces the entertaining video for Sweden’s pension system AMF. It depicts the artist — Leonardo da Vinci, welcoming “his favorite model […] as she arrives for work.” She seems disinterested until the painter “tells her that he is setting aside extra money for her pension.” This is the reason behind Mona Lisa’s smile. It proves to be an incredibly playful approach to advertising that will surely engage the older demographic.
Original Post: http://www.trendhunter.com/trends/mona-lisas-smile