This PepsiCo Campaign Focuses on 7UP Lemon-Lime & Seafood Pairings
BBDO Vietnam and PepsiCo collaborated to emphasize the point that “Seafood needs 7UP Lemon-Lime” and created a series of videos featuring people getting mysteriously slapped if they ordered anything but 7UP.
While the campaign began as a series of unskippable ads on YouTube, the short, quirky clips were then compiled into a single video and broke national records in terms of views. From there, the viral campaign continued to take on a life of its own thanks to parody content.
Original Post: http://www.trendhunter.com/trends/seafood-pairing