Sweets-Inspired Bath Products – The Zoella Bath Collection from Ulta Features Feminine Packaging (TrendHunter.com)

The Zoella Bath Collection from Ulta Features Feminine Packaging

The new Zoella bath collection that is set to launch exclusively at ‘Ulta’ next week features all-new packaging.

YouTube star, Zoella, is known for her cute and feminine style. Her newest release stays on-brand with the ‘Jelly & Gelato’ collection that launches worldwide on July 19th. This food-inspired collection includes products like ‘Gelato Bath Frosting,’ ‘Body Pudding,’ ‘Bath Wafers’ and a ‘Shower Shake.’

The food-themed branding is an ingenious move as it suggests luxurious texture and distinctive uses for each of the products. Mentally, a Body Pudding would be smoother and creamier than the average lotion while a Bath Wafer sounds more intriguing than the standard bath fizz. Ultra-feminine colors that decorate each of the packages completes the Zoella bath collection experience.

Original Post: http://www.trendhunter.com/trends/zoella-bath-collection

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