Klüg Uses Humour to Entice Young, Emerging Talent
The recruitment campaign uses figurative language to connect with “fresh meat out of college.” The promotional materials depict packaged meat with a label that boasts the job requirements — from good communication skills and a decision-making profile to problem-solving tendencies and lots of ideas. In addition, Klüg’s playful recruitment campaign features a hilarious postscript like “May contain traces of glitter and unicorn tears.”
There are two calls for talent — one for a Web Designer and one for a Project and Client Manager.
Original Post: http://www.trendhunter.com/trends/recruitment-campaign1